December 16, 2020
February is the month of love with Valentine’s Day falling on the 14th. While you may focus your main marketing efforts around this major holiday, there are a few other dates and opportunities during this month. Give love birds plenty of time to purchase a gift for their loved ones by starting your campaign efforts at least 6 weeks before the big day. Check out more February trends print-on-demand product ideas below!
The NAACP (The National Association for the Advancement of Colored People) was founded on February 12, 1909. As part of the civil rights movement, growing awareness of black identity evolved into Black History Month in many areas in the U.S. and was officially recognized in 1976 as a month to celebrate Black Americans. During a strong call for social change in 2020, awareness became even more important. Black History Month will be especially important in 2021 as more Americans are honoring Black history and current efforts for change.
When it comes to supporting a social cause, products like lawn signs or mugs are perfect. The right messaging helps people show their support. Other products that work well for supporting a cause are:
“Cause marketing” is when a brand aligns with a cause to produce profitable and societal benefits for both parties. It helps create social value, connection with the public, and communication of a shared value. It is often a very narrow niche, so marketing products related to a cause should be done with care and specific targeting rather than to a general audience. You may want to set up a subdomain specific to the cause you’re marketing for better targeting.
Valentine’s Day spending in 2020 was at an all-time high. Consumers reported that they planned to spend an average of $196.31 on their loved ones. With the right marketing, products, and designs, there’s a huge opportunity for print-on-demand stores. Consumers aren’t just spending money on gifts for significant others or spouses, but are also spending on gifts for pets, friends, and their children’s teachers.
Graph showing total spending for Valentine's Day, graphs are made of balloons. $14.1B is spent on significant other, $4.2B on family members, $2.1B on friends, $2.0B on kids' classmates & teachers, $1.8B on coworkers, $1.7B on pets, $1.5B on others
If your audience is mostly women, don’t forget Galentine’s Day on the 13th. This zany celebration has become increasingly popular. You can find more information about this holiday and how to market to your audience here.
Jewelry is always a top seller for Valentine’s Day, but your audience may love gifting other fun products as well. Customers looking for the perfect gift for other family members or teachers may love a sweet design on a mug. Another fun idea might be to design a puzzle “popping the question!” Also, create several products with personalization. Your customers will love being able to give something straight from the heart.
White puzzle with pink and gray tiny hearts, a big red heart in the center with "Marry Me" written in gold cursive almost completed on a wooden surface
Marketing Inspiration
Customers start thinking about Valentine’s Day as early as January 1st! Make sure you give your customers plenty of time to make a purchase so their items arrive in time for the big day. If you already have an established email list, create an email campaign to engage your customers. A sample campaign might go like this:
Email 1: New {product} for your sweetheart this Valentine’s Day
Email 2: Say “I DO!” {product} available!
Email 3: Time is running out. Find {product} here.
Email 4: Only {number} days left to place your order
Email 5: Last day to purchase {product}
It often takes several emails for a customer to click, so don’t be afraid to reach out to your audience multiple times. Create urgency with your messaging and make sure they know when they need to order so they receive their items in time.
Have some fun with your audience and help them spread their love of their pet on National Love Your Pet Day. If you think pet owners don’t go gaga over their furry friends, think again. In 2019, pet owners in the U.S. spent $29.3 billion on vet care and product sales for their pets.
There’s no doubt about it, people love their pets and will happily tell the world. Your pet designs are perfect for a variety of products. Selling multiple products gives you the perfect opportunity to cross-sell, increasing your customer’s basket size. Some product ideas are:
The fun part about marketing pet designs is that they’re relevant all year long! However, marketing towards an unusual holiday gives you a way to stand out and have a little fun. Tailor your marketing messaging to pet lovers everywhere and give your audience fun ideas for celebrating their beloved pets on this special day.
There are plenty of opportunities for product sales all month long! Check out a few other holidays you might consider for the month of February.
February Trends Print-on-Demand Report
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