GEARLAUNCH RESOURCES

A common approach ecommerce businesses make when pricing their products is relying solely on numbers set by competitors. It’s a strategy that may work for some, but it’s a missed opportunity for most. By disregarding the fundamentals of pricing, business owners are likely not asking for the amount customers are actually willing to pay. It's a common mistake you can easily avoid. The following is a breakdown of the 5…

How do you find images for your content (blogs, social media, ebooks, ads, etc.)? Do you run a quick Google image search, click "save image as", and then recycle the pictures in your own content? Stop! **Update** It's come to our attention that several sites listed here no longer exist. We've removed any non-working links and added a few new favorites. Check it out! **** Don't learn your lesson the…

Brands that rely heavily on Facebook to acquire customers experience an emotional roller coaster every time the social network updates its algorithm. This is because the updates typically result in less reach and require more ad spend to maintain visibility. (more…)

In today’s post, we'll examine some of the best holiday Facebook ads that are currently live. We’ll look at the factors that make them particularly effective as well as the various ways you can improve your own ad content. You'll click away from this post equipped with several ideas you can apply to your own campaigns, even if you're just figuring out how to advertise on Facebook. (more…)

More and more, today's workforce is looking for balance in their life. Gone (or going) are the days of the "9-5 grind". Today, more and more people are looking for ways to empower themselves professionally and financially. The 'side hustle', gig economy, free lancing, and life-work balance are staples in today's younger workforce. (more…)

Pricing is one of the hottest topics among new sellers and many struggle to find the right strategy for their business. It’s important to learn the key elements of pricing before you get started and continue testing and learning what works best for your customers. (more…)

You have awesome design ideas and want to start selling products online, but maybe you aren’t sure where to start. One of the biggest benefits of a print-on-demand business is the minimal risk involved because you don't have to stock inventory. You may be asking yourself: “How do I get started? How do I find the tools and directions I need?” The tools you need are all right here on…

Sometimes designs on a computer screen don’t look the same when they're printed on a t-shirt or other products. There’s nothing worse than an unhappy customer because your design didn’t print the way they thought it would. We have put together 5 easy product design tips for a successful GearLaunch store. (more…)

The last thing consumers want in their inbox is more spam. Sending the wrong email will almost always guarantee your business a permanent place in the spam folder or even the dreaded "unsubscribe." Sending the right email, on the other hand, can result in more site traffic and more sales. While it’s important to create a good email, it’s also important to meet customer expectations. Here's a complete list of…

August is a unique month without any major national holidays in the U.S., however, there are still plenty of opportunities for marketing and sales. Consider marketing for fall or back-to-school which is relevant all month long. Whatever your strategy, there’s never a shortage of possibilities. Here are a few awesome marketing ideas and strategies you can use for your August trends and campaigns. (more…)

When it comes to creating a successful store, understanding your metrics is crucial. It will help you understand what products and campaigns perform well, where your customers are finding you online, and help you make important marketing decisions. It's time to learn how to read your store's metrics with the GearLaunch dashboard.…

When you're first getting started with your social media marketing, it can feel impossible to build a following online. It’s easy to become overwhelmed by all the options and strategies you’ll find on the internet. We’ve found a few strategies that are always successful and will help you start building your following on social media. (more…)

2020 has seen a huge surge in remote workers due to the global pandemic. Many people who are used to working in an office are discovering the challenges of working from home. While it's often more convenient and flexible, that doesn’t mean remote work isn’t without difficulties. If you're struggling to make the change, let’s dig into some of our best tips for working from home successfully! (more…)

By the time September rolls around, fall is in full swing. The weather begins to cool and people everywhere start thinking about upcoming holidays. Fall-themed designs with warmer colors become popular as customers switch gears from summer to fall. The next few months are especially important for e-commerce and print-on-demand businesses and are considered the “busy season.” Take advantage of these September holiday print-on-demand product ideas. (more…)

Print-on-demand is so much more than selling t-shirts online. The most successful stores sell their designs on multiple products. Customers may not be interested in purchasing t-Shirts but might be interested in your design on other products or even different types of apparel. It's time to expand your store and look at other print-on-demand products you should sell. (more…)

Many people don’t start out with the goal of selling merchandise on their websites. Over time, you may decide to add an e-commerce store to your site. Creating a subdomain may be the best option for growing your business online and selling products your audience will love. (more…)