GH Create a Design

August 17, 2020

Many variables will determine the success of your sales — a key piece being the design printed on your merch. That’s why every detail of your design matters. Awkward fonts or unflattering colors can seriously hurt your sales stats for an  otherwise successful product. Here are our tips and best practices for your design choices.

Bold is Always Better

Designs can often look great in its digital format, but then appear illegible or bland when displayed on a product. Thin text or small patterns and details can hurt your design’s legibility upon printing. For a guaranteed visibility, make sure to use bold fonts and patterns.

Minimum Colors Perform Best

Designs with a basic color palette can have a tremendous impact on the success of your designs. Our research shows that 47% of the merchandise from our top 100 campaigns featured two colors or less.

One popular printing method is the halftone process. When using halftones (which creates a gradient effect), it’s best to keep the style consistent and avoid mixing a continuous tone gradient in the design.

Feature Contrasting Colors

Another factor that affects your design’s viewability is color. When the main colors of your design resemble the color of the medium it sits on, your design immediately becomes difficult to view. To avoid this, use contrasting colors to make your product really “pop” to potential buyers.

Design not exactly your forte? Our next chapter covers hiring designers.