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Blankets are a popular and diverse product for print on demand businesses. While they are more popular during winter months, they are easy to sell all year long. Whether you are selling them as a stand alone product, or including them as part of a collection, blankets are sure to be a hit with your customers!

Customers love personalizing their space and fleece blankets are perfect for freshening up their bedroom space or living room! Bedding is a popular category for the online marketplace and is perfect if you are looking to expand your product offerings. Stylish designs or kid-friendly designs are popular with customers. Fleece blankets are an incredibly versatile product and appealing to a large variety of audiences.

Some Target Audiences to Consider:

• Parents
• Parents with newborns
• Women of all ages
• Elderly
• Teenagers
• New homeowners
• New college freshmen
• A gift for a boyfriend (sports themes are popular) or girlfriend (animal prints of designs are popular)

Product Highlights

Our blankets are soft and cuddly, and perfect for cuddling up with a book on a rainy day. You can sell your design on one (or ALL) of our blanket options in your store. We offer:

• Fleece Stadium Blankets
• Sherpa Blankets
• Mink Blankets

All blankets are machine washable and dryer friendly. They come in a variety of sizes, so make sure you check out the product details for each blanket style. Our blankets are lightweight and easy to store.

Design Ideas

Your design can reflect the interests of your audience! Are they animal lovers? Design a fun animal inspired blanket. Do they love the outdoors? Consider an outdoor scene! Are you selling for Valentine’s Day? Create a heart-inspired design your customers will love to wrap up in with their loved one on this special day. Is your niche sports related? Consider a football theme or baseball theme.

Some ideas to get you started:

• Seasonal designs
• Holiday designs
• Pets
• Animal prints
• Themes for children’s rooms (Space, Princesses, Animals)
• Motivational messages

Personalize it! Create designs that speak to your customers…literally!

• Names of each family member in the shape of a heart
• The {last name} family
• Mr. & Mrs. {Last Name}
• {Marriage date} {Last name}
• {Birth date} {First and last name}

Personalized blankets are perfect for gifting. Whether customers are looking for a unique baby gift, or anniversary gift, they’ll love making it personal!

Marketing Tips

Customers love decorating their space and fleece blankets are perfect for freshening up their bedroom space or living room! Bedding is a popular category for the online marketplace and is perfect if you are looking to expand your product offerings. Stylish designs or kid-friendly designs are popular with customers. Fleece blankets are an incredibly versatile product and appealing to a large variety of audiences.

Some Target Audiences to Consider:

• Parents
• Parents with newborns
• Women of all ages
• Elderly
• Teenagers
• New homeowners
• New college freshmen
• A gift for a boyfriend (sports themes are popular) or girlfriend (animal prints of designs are popular)

Blankets can be sold year-round, but are especially popular in the winter months. If you are selling them during the summer months, focus on taking a fleece blanket to concerts or on camping trips for extra warmth.

If you are looking to market your fleece blanket designs during a specific holiday, it’s better to use sales or discounts than to market a design that is only useful for one day a year. For example, St. Patrick’s Day is really only celebrated for one day, so an Irish design may not sell as well as a Spring design perfect for several months.  Bigger holidays such as Christmas or Halloween offer a better opportunity for holiday-themed blankets.

For a good print:

1. The outer edge of a design must be negative space (it’s got color or pattern but there’s nothing important in it). Borders are not recommended, but if you include one, please leave 4 to 6 inches to allow for correct printing.
2. The image should, at a minimum expand to the bleed line, and if possible allow the image to overflow a little.

With this product, it’s important to note that the blankets are not straight and each one is different due to them being hand sewn. The printing process will also shrink them.

We also recommend patterns that aren’t noticeably repeating and designs where the color can flow off the edge.

Keep those things in mind when using the designer to avoid bad prints and unhappy customers.

Calls to Action

Feeling inspired? You’ll need awesome calls to action to capture your audience’s attention! Whether you are sending emails or finding customers on social media or in an ad, you’ll need to make sure you understand your customers and tailor your messaging for them.

Here are a few to get you started:

Snuggle up with a book in a stylish and warm fleece blanket. Shop now!

A cozy blanket is perfect for the winter months. Browse our selection.

Feeling chilly? Snuggle up! Find your favorite design here.

Get started your awesome designs with GearLaunch today!

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