When it comes to marketing, there are two things we know for sure:

1. You have to do it.
2. It either costs time or money.

The cost factor is not a deterrent if you’re a billion dollar business. But if you’re one in the tens of millions of small businesses across the country, it does become a bigger consideration. This means every penny of your ad budget needs to make impact.

So what do you do?

Turn to cheaper ad inventory that can target your audience most effectively — Facebook. Facebook Advertising is one of the most affordable and effective ways to market your business. In this section we’ll walk you through the setup of Facebook Dynamic Ads.

About Dynamic Ads

Dynamic ads look exactly like other single or carousel image ads displayed on Facebook, Instagram and Audience Network. However, instead of creating an additional ad for each of your products, you create an ad template that automatically rotates images and details from your product feed for things you’d like to advertise. In order to achieve that automatic process successful, Dynamic Ads use your Facebook pixel or SDK to show ads to people who have already shown interest in your business by taking actions you care about on your site.

Benefits

• Scale your ads creation efforts: Promote all of your products with unique ad creative without configuring each individual ad.
• Find new potential customers: Set up your campaigns once and keep reaching new people with the right product at the right time.
• Show the right products: Show the most relevant products from your catalog based on products people viewed on your website or in your app.

Requirements

• A Facebook pixel on your storefront site.
• A product catalog to show the right products, and details like pricing and availability.

Let’s get started!

‍

‍