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APRIL 2023 PRINT-ON-DEMAND TRENDS REPORT

March 24, 2023
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April Holidays and Product/Marketing Ideas

The April 2023 Print-On-Demand Trends Report offers a clear picture of how the month of April is full of exciting holidays and opportunities to create fun products and campaigns. From Easter celebrations to Earth Day, the potential for unique product/marketing ideas is abundant. With the right products and campaigns, your business can leverage these special days to reach more customers and engage with their existing audience.

APRIL 2023 PRINT-ON-DEMAND TRENDS REPORT

To maximize the impact of your April holiday product/marketing ideas, make sure you have a clear understanding of who your target market is and how they celebrate each holiday. It’s also important to create products that tie into the sentiment of the holiday and that are relevant to your audience.

April 2023 Print-On-Demand Trends

April 9: Easter

Easter is the perfect time to create products that celebrate life and new beginnings. This diverse holiday offers a unique opportunity to captivate a wide array of customers from various religions and cultures. Moreover, the holiday is closely associated with colors such as pink, yellow, and purple; making it easy to create products that are visually appealing and help to spread the message of Easter.

Product Inspiration

Consider developing custom hoodies, mugs, and home décor items e.g. ceramic ornaments related to Easter with designs like eggs, bunnies, chicks, and blooming flowers. You can also offer product bundles of chocolate eggs or gift baskets themed around Easter. With print-on-demand technology, you can create products in various sizes and colors quickly and cost-effectively.

APRIL 2023 PRINT-ON-DEMAND TRENDS REPORT

Product Details

Hoodies:

  • Features a front pouch pocket
  • It is unisex
  • Comes in sizes small through 2XL
  • Plush sponge fleece
  • Crossover V at neckline
  • Made of cotton and polyester

Ceramic Mug:

  • Microwave and dishwasher safe
  • Available in two different sizes: 11 and 15 ounces
  • Printed in sublimation
  • The product is printed only

Ceramic Ornaments:

  • Made of 100% porcelain with UV printing
  • Offered in 4 different shapes: Circle, Bauble, Bell, Tree
  • Offered as a single item, 3-pack, and 5-pack
  • Material: premium quality ceramic
  • High-quality one-sided print
  • Fade-resistant, UV-printed
  • Ribbon for hanging included

Marketing Ideas

Now that you have the perfect products created, it’s time to start marketing them. Send an email campaign to your existing customers and potential customers about the Easter-themed products you’re offering.

Additionally, create a dedicated page on your website or blog for the Easter collection so that people can easily find your products.

Utilize social media platforms to spread the word and engage with your followers. Invite them to share the Easter-themed products they created using your platform, or run a contest where customers can win one of your special Easter packages.

Example CTAs

-“Share your Easter creations for a chance to win!”

-“Create the perfect Easter gift with our print-on-demand products.”

-“Join us to celebrate Easter with our unique collection of custom products.”

April 10: National Siblings Day

National Siblings Day is the perfect opportunity for businesses to promote products and campaigns focused on celebrating siblings. People are often looking for gifts to show their appreciation for their brothers and sisters, so it’s important to create products that reflect this sentiment. This holiday also gives you the chance to engage with your customers in a fun and meaningful way.

Product Inspiration

Create custom carded jewelry, phone cases, and photo tiles that feature inspirational quotes and meaningful messages celebrating siblinghood. You can also offer product bundles such as matching jewelry sets, personalized mugs, or t-shirts with a special message on them.

National Siblings Day Products

Product Details

Carded Jewelry:

  • Available in three styles; Earrings, necklaces, and bracelets
  • Nickel and lead-free
  • All jewelry is shipped in a gift box
  • Available in silver colors
  • Has silver plate over zinc

Phone Case:

Three different styles of cases to choose from; slim case, tough case, and Flexi case.

  • Slim case:

-It’s made of impact-resistant polycarbonate material.

-Has clear and open ports for charging cables

  • Tough case:

–It has a dual-layer case for extra durability

–The inner layer has a TPU liner and the outer layer is made of impact-resistant polycarbonate material for protection.

-Also has clear and open ports for charging cables.

  • Flexi case:

-Slim but protective

-It is clear

-The design will be printed on the back, but the sides are clear to show off the original color of the phone.

-Made of impact-resistant polycarbonate material and has clear, open ports for charging cables.

Photo tile:

  • Easy to hang and move around
  • Has an adhesive magnet hardware
  • Durable and lightweight
  • Made of fine-celled matte foam
  • Has beveled edges

Marketing Ideas

Create a special promotion to celebrate National Siblings Day. Offer discounts on custom-carded jewelry, phone cases, and photo tiles. You can also offer a special package deal for bundles of gifts that customers can buy for their siblings.

Advertise your product across social media platforms by creating an engaging campaign that highlights the importance of having a sibling and all the joy they bring. Ask customers to share stories, photos, and videos of them with their siblings to build excitement around your campaign.

Example CTAs

-“Show us your sibling love by posting a photo with your brother or sister and tagging it with #NationalSiblingsDay”

-“Tag 3 friends and their siblings in this post for a chance to win our National Siblings Day bundle!”

-“Let’s celebrate National Siblings Day – purchase one of our special bundles today!”

April 18: Tax Day

Tax Day is a reminder for businesses to ensure their finances are in order and that they’re taking advantage of any tax deductions they may qualify for. While it might not seem like an ideal day to promote your brand, you can use this holiday as an opportunity to engage with your customers and remind them of the importance of managing their finances.

Product Inspiration

The perfect product for this holiday is a custom journal and/or a budgeting book to remind customers of the importance of tax planning. You can also create custom checkbooks and portfolios featuring inspirational quotes or motivational messages about managing finances.

Tax Day Journal

Journal details:

  • They are in two distinct forms: hardcover or softcover
  • Available in size 8″ by 12″
  • Hard cover is made of a luxurious soft-touch laminate matte finish and has 150 lined pages
  • Pages are perforated making them easy to rip out to share with others
  • Design can be on the front and back covers
  • Soft cover is made of soft matte laminate and 200 lined pages

Marketing Ideas

Promote the journal on social media to engage with your customers and remind them of the importance of tax planning.

Run a giveaway where customers can enter to win the custom journal.

In addition, team up with a financial advisor or accountant to create an online webinar about tax planning and budgeting. This could help your audience better understand how to manage their finances in the long run.

Finally, creating videos featuring successful entrepreneurs talking about the importance of budgeting and taxes will also encourage customers to invest in the journal and learn more about how to manage their finances.

Example CTAs

-“Get your custom journal now!”

-“Learn how to plan for your taxes this April with our new journal!”

-“Join us for a free webinar about tax planning and budgeting!”

-“Get motivated with our collection of inspiring quotes about finances!”

April 22: Earth Day

Earth Day is a holiday dedicated to the environment and raising awareness about global sustainability. Now is the perfect moment to elevate eco-friendly products and motivate customers to participate in sustaining our planet.

Additionally, you can use this holiday as an opportunity to remind people of the importance of sustainability and how each and every one of us has an important role in protecting our environment.

Product Inspiration

Eco-friendly products are the perfect way to celebrate this important holiday. The perfect product for this holiday is a custom reusable travel tumbler or coffee mug with your brand logo on it.

You can also create an array of sustainable items such as tote bags. This products help remind customers of the importance of sustainability and reduce the amount of plastic and other disposables.

APRIL 2023 PRINT-ON-DEMAND TRENDS REPORT

Product Details

Travel tumbler:

  • Has 2 different sizes, the 15oz, and the 30oz
  • 15oz features a stainless steel body and a spill-proof screw-on lid
  • 30oz has double insulated and has a Snap-On acrylic lid
  • Both have a white enamel finish
  • Tapered bottom to fit in standard cup holders

Tote bags:

  • Made of 100% polyester
  • Print is on both sides of the outside while the inside is black
  • Has one-inch wide cotton webbing straps
  • Machine washable
  • Three options for sizes; 13X13, 16X16, and 18X18 inches

Marketing Ideas

  • Create Earth Day themed campaigns to raise awareness about the importance of sustainability.
  • Partner with eco-friendly companies and promote their products.
  • Offer discounts on sustainable items as an incentive for customers to adopt green lifestyles.
  • Run a contest encouraging customers to share photos of themselves participating in activities that are aimed at protecting the environment.
  • Send out newsletters and emails about Earth Day, sustainability, and how customers can participate in helping our planet.

Example CTAs

-” Show your commitment and join the Earth Day movement!”

-” Shop now for eco-friendly products and make a difference!”

-” Join us in celebrating Earth Day by adopting sustainable practices.”

These are just some of the ideas you can use to leverage April holidays and create a marketing strategy that will engage your customers. It’s important to always keep in mind the holiday you’re celebrating as well as the product or service you’re offering to ensure that your promotion is successful. With some creativity, planning, and engaging content, you can easily generate buzz for your business during this exciting month.