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After a long and dreary winter, March is bringing spring. Spring carries a renewed desire to be outdoors, clean the house, and refresh everything about the home! Typical March trends are promoting home décor items and giving your customers fun ways to freshen up their space.
Some of the best products to sell in March include:
Pi Day is celebrated around the world every March 14th. It’s a fun way to combine education about Pi and eating pie! Pi is a constant value used in math and represents the circumference of a circle to its diameter. To top off this zany holiday, March 14th also happens to be Einstein’s birthday.
So how do people celebrate?
Many people wear fun T-shirts, drink out of a Pi-inspired mug, and of course, eat pie! Sweet or savory pie is the food of the day!
Mugs are always a popular seller online. Last year, GearLaunch sellers sold over 82,000 mugs! Put a fun Pi design on a mug and see your sales soar. Start inspiring customers early, so they have their Pi mug in time for the holiday.
When it comes to marketing on social media, it’s important to have organic content and paid ads. Make sure you’re targeting a specific demographic for the best success. If you’re running ads on Facebook, remember you can only put text on 20% of the image.
Choose or create images that are:
No March trend is complete without St. Patrick’s Day! Last year, the National Retail Federation (NRF) survey showed that since 2011, the holiday alone attracts more than half of consumers. The survey also discovered the ways most consumers plan to commemorate the holiday.
Source: NRF’s 2020 Annual St. Patrick’s Day Spending Survey conducted by Prosper Insights & Analytics
While many people will do their shopping locally in search of food and beverage items, 11% of those surveyed say they plan to shop online. Shoppers everywhere will be looking for fun, unique items to help them celebrate the day.
While t-shirts may be the obvious product to sell, consider adding jewelry to the mix this year. It’s a popular item online, and the right design will sell like hotcakes. One way to generate excitement about your jewelry designs is to create a limited-edition collection. Show off a variety of St. Patrick’s Day-inspired designs on bangles and necklaces.
If you want the best results with a holiday-themed campaign:
As customers begin clearing out the winter cobwebs from their homes, they’ll be ready to freshen up their spaces! They’ll love a new doormat or a bright, floral pattern in their bathroom or bedroom.
As you create your designs, think about how you can help them freshen up and brighten their living spaces. Spring begins March 1st and lasts until June 1st, which means you can market your spring designs for a few months!
Our ever-expanding product options give you plenty of opportunities with your audience! Do they love wall art? Do they love decorating their bedroom? Create a fun design they’ll love!
Remember, as you create designs for home décor, creating collections is a quick way to please customers and cross-sell complementary products.
According to Google Trends, the phrase “spring sales” is trending all month long during March.
What does that mean for your marketing?
It means you should be running a “spring sale” promotion for the products and designs you are selling. Target those keywords in your promotions and on your site for visibility. Use email marketing to your advantage and let your audience know they can take advantage of your sale.
Spring Sale this {time frame} only!
Spring Must-Have {product}. Shop now!
Don’t miss your last chance to save! Buy {products} now.
No matter what you focus your campaigns on for March, there is plenty of opportunities for you to make money with your print-on-demand business.
Find more March trends inspiration below!
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