CREATING DESIGNS BASICS

September 24, 2020

Bold is Always Better.

Designs often look great in its digital format, but then appear illegible or bland when displayed on a product. Thin text or small patterns and details can hurt your legibility when printed. For a guaranteed visibility, make sure to use bold fonts and patterns.

Minimum Colors Perform Best.

Designs with a basic color palette can have a tremendous impact on the success of your designs. Our research shows that 47% of the merchandise from our top 100 campaigns featured two colors or less.

Gradients never print well and should always be avoided. In place of a gradient, we suggest utilizing halftones to achieve the same color fade effect while ensuring proper print quality.

When using halftones (which creates a gradient effect), it’s best to keep the style consistent and avoid mixing a continuous tone gradient in the design.

Feature Contrasting Colors.

Another factor that affects your designs viewability is color. When the main colors of your design resemble the color of the medium it sits on, your design immediately becomes difficult to view. For example: If you are printing on a black garment always make sure to remove any black portions of your design (leaving those areas transparent). This allows the garment to replace the black area giving you a higher quality print because printing the garment color on the garment creates unattractive color variations.  Use contrasting colors to make your product really “pop” for  potential buyers.

‍