DISCOVER NICHE MARKETS

September 24, 2020

Discover Niche Markets

Now that you’ve got the know-how to confirm whether a niche looks promising or not, it’s time to go out and discover niche markets for design inspiration and marketing strategy. How and where do you start?

Try social listening.

Social listening is the process of monitoring conversations around specific topics, and then leveraging them to create content for the community most passionate about it. This is when your target audience research comes in handy. Using that information, first determine the social channels most likely to host your target demographic.

Once you’ve listed the sites your audience is most likely to congregate, begin diving into hashtags and groups related to your niche. Look to influencer pages for comments and engagement to gauge user sentiments on a topic.

For example, if your niche is young moms who have an interest in Yoga, then your niche market is very likely on Instagram. The hashtag “yogamom” contains over one million Instagram posts, and the hashtag yoga has over 30 million. Using the hashtag “Yogaquotes” brings the following results:

Let popular posts from your searches inspire your design ideas because they come directly from your community.

You may take a similar approach to discovering markets for your niche on other social sites and communities. Here’s a list of sites that can help with your social listening:

• Facebook
• Twitter
• Instagram
• Pinterest
• Reddit
• Flickr
• Medium

The key to social listening is finding channels where niches are most active. Use the following questions to guide your search:

• What sites would cater to this community most effectively?
• What are the needs and additional interests of this group?
• Where is this community meeting and having conversations online?
• Is there someone already selling merchandise to this community?

With these resources, you will have the ability to find active, niche communities to develop relationships and convert audiences into customers for your designs. Next, we’ll learn about the elements of designs that captivate and resonate with your audiences.

What do customers search for?

Depending on your store’s specialty, the type of searches visitors conduct can vary greatly. However, in order to track that data and make the proper adjustments, we suggest you set up search analytics through Google. Follow this guide to set up search tracking!

What’s searchable?
Product category (i.e. “Apparel”)
Product name (i.e. “Hanes Tagless Tee”)
Campaign name (i.e. “Limited Edition” (smile))
Campaign description
Campaign path (URL)
Campaign tags

Can I add all my customers to a list?

Yes, you can add all customers by selecting “all customers” when setting up your audience. However, data shows that targeted and specific emails perform better, so we suggest you utilize your tags or campaigns to create a customer segment.

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